Miss Rodeo America: Sponsors
It is through the generous support of the businesses featured below that the Miss Rodeo America pageant and organization is possible. Miss Rodeo America Inc. greatly appreciates their continued commitment to our wonderful girls, the sport of rodeo, and the western way of life. Please consider what our sponsors have to offer the next time you're in the market for the products or services they provide.
The Horse World's Most Trusted Name - ABSORBINE - has been a family tradition since 1892. The parent company, W. F. Young, Inc., in October of 2001, signed a major sponsorship agreement with Miss Rodeo America, Inc. In addition to financial support to the MRAI Business Operation, the company offers Absorbine gift product to all pageant contestants and to Miss Rodeo America. Absorbine will sponsor the "Opening" for the Horsemanship Competition and grooming products for horses used in the pageants horsemanship competition. The company offers a cash award and plaque to the PRCA Contractor who's horse is selected as the "Top Horse" in the competition. Additionally, Absorbine will provide a $1,000.00 educational scholarship to the Miss Rodeo America Scholarship Foundation providing Miss Rodeo America returns to school and is enrolled in the field of equine studies, vet school, etc., or if Miss Rodeo America has completed her degree in the field of veterinary medicine and is a certified DVM.
The AMERICAN QUARTER HORSE ASSOCIATION, sponsor of the Miss Rodeo America Pageant since the early 1970's, continues their strong support of the pageant through their involvement in the horsemanship competition. The AQHA provides funding for the use of PRCA stock contractor saddle horses for the horsemanship and promotes the Miss Rodeo America Pageant through articles and advertising in the AMERICAN QUARTER HORSE JOURNAL. Each year, the AQHA awards a beautiful saddle to the winner of the horsemanship division of the Miss Rodeo America Pageant and supports additional pageant events and activities.
BAILEY HAT COMPANY, a leader in the headwear industry for over 84 years and one of America’s oldest and most famous hat companies, has signed a national sponsorship agreement with Miss Rodeo America, Inc. Becoming the "official hat company" for Miss Rodeo America, Inc. includes providing the reigning Miss Rodeo America with a wardrobe of Bailey Hats, financial support to the organization and co-sponsoring Miss Rodeo America’s color autograph pictures.
The BONEFROG CREATIVE Group became involved with the Miss Rodeo America organization in the fall of 2005, designing and building the Miss Rodeo America website, then rebuilding it for 2009. BONEFROG CREATIVE is a full-service business communications studio, providing marketing and web development services as well as graphic design for logotype and corporate identity, print ad and page design, book and magazine production and covers, newsletters, and more. BONEFROG CREATIVE provides ongoing support and updates for the MRA website.
COURT'S SADDLERY plays an instrumental part in the horsemanship competition of the Miss Rodeo America Pageant. Each year, COURT'S SADDLERY provides identical saddles to the Pageant for use during the horsemanship competition. Additionally, COURT'S SADDLERY awards a beautiful COURT'S SADDLE to the newly crowned Miss Rodeo America. Founded by Tony and Zella Court in 1956, the company began making leather products, and in 1968 started the production of saddles. They continue to operate as a family business now in the 2nd and 3rd generations.
DALLAS MARKET CENTER became a major sponsor of Miss Rodeo America, Inc. again in March of 2012. As a long time supporter, they last acted as an official sponsor in the late 1990's. Dallas Market Center was founded in 1957 and is the world's most complete wholesale marketplace. Within its marketplace of more than five million square feet, retailers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and men's, western, women's and children's apparel.
See DMC video featuring Miss Rodeo 2013, Chenae Shiner.
JUSTIN BOOT COMPANY is the "official footwear" company of Miss Rodeo America, Inc. JUSTIN BOOT COMPANY provides financial support to the business department of the Miss Rodeo America organization and co-sponsors Miss Rodeo America's color autograph pictures. Additionally, the JUSTIN BOOT COMPANY provides each contestant competing in the Miss Rodeo America Pageant a pair of JUSTIN BOOTS. Also, a wardrobe of JUSTIN BOOTS is provided to the reigning Miss Rodeo America and gift certificates are awarded to her runner-ups.
The perpetual crown worn each year by Miss Rodeo America is the property of LANDSTROM'S ORIGINAL BLACK HILLS GOLD CREATIONS. A new crown was created in 2000 and is worn for the first time by Miss Rodeo America 2001. The new tiara is a duplicate of the two previous crowns, the first of which, is now on display in the Professional Rodeo Cowboys Association Hall of Fame in Colorado Springs, Colorado. The second tiara is now retired at Landstrom's headquarters in Rapid City, South Dakota. The crowns are made of Black Hills Gold, Alexandrites, Pearls and other precious stones and have been made available to the Miss Rodeo America Pageant each year since 1965. In 2001, Landstrom's increased it's support to MRAI by providing financial assistance to pageant activities and presenting the reigning Miss Rodeo America a beautiful collection of Original Black Hills Gold Jewelry to compliment the tiara.
LAS VEGAS EVENTS is the "official host" of the Miss Rodeo America Pageant in Las Vegas and has completed another consecutive year as a national sponsor to the organization. The financial assistance to the business operation, in-kind services and commitment to Miss Rodeo America's scholarship, provided by LAS VEGAS EVENTS, are invaluable to Miss Rodeo America, Inc., and the Miss Rodeo America Scholarship Foundation.
MGM GRAND HOTEL & CASINO is the "Home of the Champions" and also the official host hotel for the 2012 Miss Rodeo America Pageant. Located on the famous Las Vegas Strip, the MGM Grand is one of Las Vegas' premier hotel/casino properties and offers the widest variety of experiences on site and within walking distance. In-kind services, support and interest compliment the many contributions the MGM Grand Hotel & Casino extends to the Miss Rodeo America Pageant!
MONTANA SILVERSMITHS signed their first sponsorship agreement with Miss Rodeo America, Inc., in August of 2001, making them a major sponsor of the organization. The beautiful Miss Rodeo America buckle, buckles for the runner-ups, a complete selection of jewelry items for the First Lady of Professional Rodeo to showcase throughout her reign, as well as financial support to the business operation, is included in their sponsorship with MRAI. MONTANA SILVERSMITHS is dedicated to the exposure of their products, within their exceptional dealer network, which includes over 5000 dealers in the United States. Miss Rodeo America, as a spokesperson for their products, will assist, to further the marketing and promotional efforts of MONTANA SILVERSMITHS.
The PROFESSIONAL RODEO COWBOYS ASSOCIATION recognizes Miss Rodeo America, Inc., as the sole entity to select Miss Rodeo America. The PRCA's sponsorship program includes hosting a luncheon during the annual pageant in Las Vegas, which provides an opportunity for rodeo committees and contract personnel to interact with the Miss Rodeo America organization. The PRCA utilizes Miss Rodeo America for numerous appearances throughout the United States. Financial assistance and in-kind services are provided to Miss Rodeo America, Inc., through efforts of the PROFESSIONAL RODEO COWBOYS ASSOCIATION. In addition, the Pro Rodeo Hall of Fame and Museum provides an exhibit area for Miss Rodeo America, Inc.
RAM continues to increase its support to Miss Rodeo America, Inc. RAM (then DODGE) began its sponsorship in 1992 by hosting a breakfast for pageant contestants. Three years later, they increased their sponsorship and became the "official sponsor" of the Miss Rodeo America Newsletter, which is published quarterly.
REATA RANCH GEAR joined Miss Rodeo America, Inc. in 2010. The mother-daughter team of Sondra Wallace and Candyce Wescott started the company in 2009. Their line of fashionable sunglasses and cell phone covers with western flair were introduced at the Denver market in 2010. Reata Ranch gear is a financial supporter of Miss Rodeo America, Inc., contestants receive product and Miss Rodeo America is given a wardrobe of sunglasses.
RED WILK CONSTRUCTION based in Huron, S.D., has been a long-time supporter of the Miss Rodeo America Pageant. Red and his wife, Cindy, are involved with the pageant annually and give each contestant a special gift from South Dakota. In addition they financially support the Miss Rodeo America Pageant.
ROD'S WESTERN PALACE became the official belt company of Miss Rodeo America, Inc. in June, 2011. Rod's also provides a one-stop shopping experience for all your rodeo queen needs at all levels! In addition Rod's will provide the reining Miss Rodeo America a wardrobe of belts and award each pageant contestant a belt from their beautiful selection!
TARTER FARM & RANCH EQUIPMENT became a national sponsor of Miss Rodeo America, Inc. in 2011 and provides financial support to the business avenue of the Miss Rodeo America organization. Founded in 1945, Tarter Farm and Ranch Equipment is located in Dunnville, KY. It's still managed and owned by the Tarter family, and is one of the most financially strong companies in the agribusiness-manufacturing sector. Tarter, unlike many other manufacturers in the industry, maintains total control of all phases of manufacturing, from raw material purchase to final delivery.
Wallace, Neumann & Verville, LLP became the official Certified Public Accounting firm of the Miss Rodeo America Pageant in 2012. Wallace Neumann & Verville LLP is a Las Vegas CPA firm which has professionals who have been serving the area since 1990. Their clients receive a high level of direct and personalized attention by their experienced professionals. As a practice, the firm hires experienced CPAs from large, international accounting firms ("Big 4") to serve their clients.
WRANGLER jeans is the "official western jean and shirt manufacturer" of Miss Rodeo America, Inc. WRANGLER'S sponsorship program includes financial assistance to the year round business operation and scholarship program. WRANGLER co-sponsors Miss Rodeo America's color autograph pictures and provides her with an extensive wardrobe of WRANGLER jeans and shirts. WRANGLER awards gift certificates to each contestant competing in the Miss Rodeo America Pageant. Additionally, WRANGLER jeans & shirts are provided for the Style Show and Coronation productions during the Miss Rodeo America Pageant in Las Vegas.