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It is through the generous support of the businesses featured below that the Miss Rodeo America pageant and organization is possible. Miss Rodeo America Inc. greatly appreciates their continued commitment to our wonderful girls, the sport of rodeo, and the western way of life. Please consider what our sponsors have to offer the next time you're in the market for the products or services they provide.

Circle Y Saddlery & Reinsman Equestrian


Circle Y Saddles, Inc., America’s Leading Saddle Brand, celebrates 60 years of saddle making in 2020. We’re proud to support Miss Rodeo America contestants by providing saddles to be used in the horsemanship competition. As a critical component of their competition, these all-around saddles are fit for a queen as she’s making her best riding impression. From the trail to the arena, a Circle Y can be relied on to fit you and your horse well for a great ride.


Reinsman Equestrian is the elite performance brand in performance saddles. Every Reinsman saddle is handmade in Texas and fully customizable with top-of-the-line features to create the highest quality product. We are proud to present Miss Rodeo America with a trophy all around saddle that she will enjoy for years to come as a reminder of her tremendous accomplishment. Reinsman is your choice for the highest-quality saddles and accessories which makes a better ride.


WRANGLER jeans is the "official western jean and shirt manufacturer" of Miss Rodeo America, Inc. WRANGLER'S sponsorship program includes financial assistance to the year round business operation and scholarship program. WRANGLER co-sponsors Miss Rodeo America's color autograph pictures and provides her with an extensive wardrobe of WRANGLER jeans and shirts. WRANGLER awards gift certificates to each contestant competing in the Miss Rodeo America Pageant. Additionally, WRANGLER jeans & shirts are provided for the Style Show and Coronation productions during the Miss Rodeo America Pageant in Las Vegas.


Justin Boot Company is the "official footwear" of Miss Rodeo America, Inc. Justin Boot Company supports the Miss Rodeo America organization's year-round operations and co-sponsors Miss Rodeo America's autograph sheets. Additionally, the company provides each contestant in the Miss Rodeo America Pageant a pair of Justin Boots. A wardrobe of Justin Boots is provided to the reigning Miss Rodeo America and gift certificates are awarded to the runner-ups. For more information, visit Justin Boot Company.


The AMERICAN QUARTER HORSE ASSOCIATION, sponsor of the Miss Rodeo America Pageant since the early 1970's, continues their strong support of the pageant through their involvement in the horsemanship competition. The AQHA provides funding for the use of PRCA stock contractor saddle horses for the horsemanship and promotes the Miss Rodeo America Pageant through articles and advertising in the AMERICAN QUARTER HORSE JOURNAL. Each year, the AQHA awards a beautiful saddle to the winner of the horsemanship division of the Miss Rodeo America Pageant and supports additional pageant events and activities.

Boot Barn

From the humble beginnings of a family run storefront, to over 200 stores in 30 states, Boot Barn® epitomizes the American dream of hard work, honesty and value. When founder Ken Meany opened that very first store little did he realize that his vision and values would help drive what Boot Barn® is today. Even though we are a much larger company, we still embrace the down-home honesty that a family run business represents. From California to Florida, from North Dakota to Texas and Louisiana, we work hard to make sure every Boot Barn® gives you the same personal experience that Ken started years ago.

At Boot Barn®, we honor America’s heritage -- our heritage. We believe in quality products and good value. And we’ve stocked our shelves with quality western and work gear for you and your family. More than 8,000 styles of boots, jeans, shirts, hats, belts, jewelry and more. All the latest styles from the brands you trust like Wrangler, Justin, Montana Silversmiths and many, many more.

BEX Sunglasses

Established in 2009, BEX is one of the leading product design and eye-wear brands in the world. Chosen by customers for its superior comfort and affordability. The professional standard in lightweight eye-wear design. BEX is known for consistent prize promotions. BEX believes in giving back to customers like no other eye-wear company has in the history of the industry. The BEXtravaganza is one of the hallmark platforms to do just that. BEX continued on its success as the fastest growing eye-wear company in to apparel and accessories; offering men’s and women’s product lines that appeal to performance, outdoor active and lifestyle consumers. Featured in Forbes, BEX is both grateful and energized by the overwhelming support by our loyal customers.


Since 1909, Greeley Hat Works has forged a rich history through its fine hatting and commitment to its customers. A staple in local, regional, national and international communities, Greeley Hat Works provides not only a service but an outlet of personal expression for anyone interested in wearing a hat.

You can find Greeley Hat Works in publications like Esquire, Cowboys and Indians, Vogue, American Cowboy, and many more. You will also be able to spot Greeley Hat Works custom hats on television sets like Yellowstone and in movies like Wind River


The perpetual crown worn each year by Miss Rodeo America is the property of LANDSTROM'S ORIGINAL BLACK HILLS GOLD CREATIONS. A new crown was created in 2000 and is worn for the first time by Miss Rodeo America 2001. The new tiara is a duplicate of the two previous crowns, the first of which, is now on display in the Professional Rodeo Cowboys Association Hall of Fame in Colorado Springs, Colorado. The second tiara is now retired at Landstrom's headquarters in Rapid City, South Dakota. The crowns are made of Black Hills Gold, Alexandrites, Pearls and other precious stones and have been made available to the Miss Rodeo America Pageant each year since 1965. In 2001, Landstrom's increased it's support to MRAI by providing financial assistance to pageant activities and presenting the reigning Miss Rodeo America a beautiful collection of Original Black Hills Gold Jewelry to compliment the tiara.


LAS VEGAS EVENTS is an official partner of the Miss Rodeo America organization, assisting with logistics for the Miss Rodeo America pageant each December. There are so many benefits to doing an event in Las Vegas. But, the icing on the cake is working with Las Vegas Events. LVE’s 17-member staff has been developed to ensure each event is a success. They connect proven event producers, hotel properties and sponsors as well as provide all levels of support necessary, including: marketing, event operations, venue selection and overall coordination of support from the destination. Las Vegas is not only a great destination to hold an event, but the people responsible for assisting you, ensure your experience will be a great one.


MONTANA SILVERSMITHS signed their first sponsorship agreement with Miss Rodeo America, Inc., in August of 2001, making them a major sponsor of the organization. The beautiful Miss Rodeo America buckle, buckles for the runner-ups, a complete selection of jewelry items for the First Lady of Professional Rodeo to showcase throughout her reign, as well as financial support to the business operation, is included in their sponsorship with MRAI. MONTANA SILVERSMITHS is dedicated to the exposure of their products, within their exceptional dealer network, which includes over 5000 dealers in the United States. Miss Rodeo America, as a spokesperson for their products, will assist, to further the marketing and promotional efforts of MONTANA SILVERSMITHS.


The PROFESSIONAL RODEO COWBOYS ASSOCIATION (ProRodeo) is a proud sponsor of Miss Rodeo America. The ProRodeo sponsorship program includes hosting a luncheon during the annual pageant in Las Vegas. The program provides an important opportunity for ProRodeo committees and contract personnel to interact with the Miss Rodeo America organization. ProRodeo and Miss Rodeo American work cooperatively through numerous appearances throughout the United States, as well as offering financial assistance and in-kind services to Miss Rodeo America. Visitors of the Pro Rodeo Hall of Fame and Museum of the American Cowboy and Museum of the American Cowboy are also welcomed to learn about the history of Miss Rodeo America through a branded exhibit area. To keep current with the PRCA news subscribe to the ProRodeo Sports News!


RAM continues to increase its support to Miss Rodeo America, Inc. RAM (then DODGE) began its sponsorship in 1992 by hosting a breakfast for pageant contestants. Three years later, they increased their sponsorship and became the "official sponsor" of the Miss Rodeo America Newsletter, which is published quarterly.


Art of Aperture Photography is the Official Photographer of Miss Rodeo America. Established in 2013, Mara & Noah of Art of Aperture Photography are a mother-son duo, specializing in Graduates, Couples, and Rodeo Queens. They are a full service portrait studio located in historic Downtown Nampa, Idaho, and have been the Official Photographers for Miss Rodeo Idaho, Inc. since 2017. They have a fresh and modern take on Rodeo Queen portraiture, and always deliver a truly unique and memorable experience to each and every client.

Traction Financial

At Traction Financial Partners they believe they will significantly impact every life they touch. Their influence in the communities in which they work positively changes every client, vendor and team member by Traction Financial Partner's commitment to excellence. They desire that everyone in their organization thrives personally and professionally. Traction Financial Partners are a family that cares deeply for the people whom they serve.

Corporate Partners

Professional Rodeo Cowboys Association
American Quarter Horse Association
Justin Boot Company
Montana Silversmiths
Boot Barn
Traction Financial
Greeley Hat Works
Landstrom's Black Hills Gold
Las Vegas Events
Circle Y
Art of Aperture Photography
BEX Sunglasses
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