Facebook Instagram Blog Twitter Pinterest
Home > Organization > Sponsors


It is through the generous support of the businesses featured below that the Miss Rodeo America pageant and organization is possible. Miss Rodeo America Inc. greatly appreciates their continued commitment to our wonderful girls, the sport of rodeo, and the western way of life. Please consider what our sponsors have to offer the next time you're in the market for the products or services they provide.

Circle Y Saddlery & Reinsman Equestrian


Circle Y Saddles, Inc., America’s Leading Saddle Brand, celebrates 60 years of saddle making in 2020. We’re proud to support Miss Rodeo America contestants by providing saddles to be used in the horsemanship competition. As a critical component of their competition, these all-around saddles are fit for a queen as she’s making her best riding impression. From the trail to the arena, a Circle Y can be relied on to fit you and your horse well for a great ride.


Reinsman Equestrian is the elite performance brand in performance saddles. Every Reinsman saddle is handmade in Texas and fully customizable with top-of-the-line features to create the highest quality product. We are proud to present Miss Rodeo America with a trophy all around saddle that she will enjoy for years to come as a reminder of her tremendous accomplishment. Reinsman is your choice for the highest-quality saddles and accessories which makes a better ride.


WRANGLER jeans is the "official western jean and shirt manufacturer" of Miss Rodeo America, Inc. WRANGLER'S sponsorship program includes financial assistance to the year round business operation and scholarship program. WRANGLER co-sponsors Miss Rodeo America's color autograph pictures and provides her with an extensive wardrobe of WRANGLER jeans and shirts. WRANGLER awards gift certificates to each contestant competing in the Miss Rodeo America Pageant. Additionally, WRANGLER jeans & shirts are provided for the Style Show and Coronation productions during the Miss Rodeo America Pageant in Las Vegas.


Justin Boot Company is the "official footwear" of Miss Rodeo America, Inc. Justin Boot Company supports the Miss Rodeo America organization's year-round operations and co-sponsors Miss Rodeo America's autograph sheets. Additionally, the company provides each contestant in the Miss Rodeo America Pageant a pair of Justin Boots. A wardrobe of Justin Boots is provided to the reigning Miss Rodeo America and gift certificates are awarded to the runner-ups. For more information, visit Justin Boot Company.


The AMERICAN QUARTER HORSE ASSOCIATION, sponsor of the Miss Rodeo America Pageant since the early 1970's, continues their strong support of the pageant through their involvement in the horsemanship competition. The AQHA provides funding for the use of PRCA stock contractor saddle horses for the horsemanship and promotes the Miss Rodeo America Pageant through articles and advertising in the AMERICAN QUARTER HORSE JOURNAL. Each year, the AQHA awards a beautiful saddle to the winner of the horsemanship division of the Miss Rodeo America Pageant and supports additional pageant events and activities.

Boot Barn

From the humble beginnings of a family run storefront, to over 200 stores in 30 states, Boot Barn® epitomizes the American dream of hard work, honesty and value. When founder Ken Meany opened that very first store little did he realize that his vision and values would help drive what Boot Barn® is today. Even though we are a much larger company, we still embrace the down-home honesty that a family run business represents. From California to Florida, from North Dakota to Texas and Louisiana, we work hard to make sure every Boot Barn® gives you the same personal experience that Ken started years ago.

At Boot Barn®, we honor America’s heritage -- our heritage. We believe in quality products and good value. And we’ve stocked our shelves with quality western and work gear for you and your family. More than 8,000 styles of boots, jeans, shirts, hats, belts, jewelry and more. All the latest styles from the brands you trust like Wrangler, Justin, Montana Silversmiths and many, many more.

BEX Sunglasses

Established in 2009, BEX is one of the leading product design and eye-wear brands in the world. Chosen by customers for its superior comfort and affordability. The professional standard in lightweight eye-wear design. BEX is known for consistent prize promotions. BEX believes in giving back to customers like no other eye-wear company has in the history of the industry. The BEXtravaganza is one of the hallmark platforms to do just that. BEX continued on its success as the fastest growing eye-wear company in to apparel and accessories; offering men’s and women’s product lines that appeal to performance, outdoor active and lifestyle consumers. Featured in Forbes, BEX is both grateful and energized by the overwhelming support by our loyal customers.


Since 1909, Greeley Hat Works has forged a rich history through its fine hatting and commitment to its customers. A staple in local, regional, national and international communities, Greeley Hat Works provides not only a service but an outlet of personal expression for anyone interested in wearing a hat.

You can find Greeley Hat Works in publications like Esquire, Cowboys and Indians, Vogue, American Cowboy, and many more. You will also be able to spot Greeley Hat Works custom hats on television sets like Yellowstone and in movies like Wind River


The perpetual crown worn each year by Miss Rodeo America is the property of LANDSTROM'S ORIGINAL BLACK HILLS GOLD CREATIONS. A new crown was created in 2000 and is worn for the first time by Miss Rodeo America 2001. The new tiara is a duplicate of the two previous crowns, the first of which, is now on display in the Professional Rodeo Cowboys Association Hall of Fame in Colorado Springs, Colorado. The second tiara is now retired at Landstrom's headquarters in Rapid City, South Dakota. The crowns are made of Black Hills Gold, Alexandrites, Pearls and other precious stones and have been made available to the Miss Rodeo America Pageant each year since 1965. In 2001, Landstrom's increased it's support to MRAI by providing financial assistance to pageant activities and presenting the reigning Miss Rodeo America a beautiful collection of Original Black Hills Gold Jewelry to compliment the tiara.


LAS VEGAS EVENTS is an official partner of the Miss Rodeo America organization, assisting with logistics for the Miss Rodeo America pageant each December. There are so many benefits to doing an event in Las Vegas. But, the icing on the cake is working with Las Vegas Events. LVE’s 17-member staff has been developed to ensure each event is a success. They connect proven event producers, hotel properties and sponsors as well as provide all levels of support necessary, including: marketing, event operations, venue selection and overall coordination of support from the destination. Las Vegas is not only a great destination to hold an event, but the people responsible for assisting you, ensure your experience will be a great one.


MONTANA SILVERSMITHS signed their first sponsorship agreement with Miss Rodeo America, Inc., in August of 2001, making them a major sponsor of the organization. The beautiful Miss Rodeo America buckle, buckles for the runner-ups, a complete selection of jewelry items for the First Lady of Professional Rodeo to showcase throughout her reign, as well as financial support to the business operation, is included in their sponsorship with MRAI. MONTANA SILVERSMITHS is dedicated to the exposure of their products, within their exceptional dealer network, which includes over 5000 dealers in the United States. Miss Rodeo America, as a spokesperson for their products, will assist, to further the marketing and promotional efforts of MONTANA SILVERSMITHS.


The PROFESSIONAL RODEO COWBOYS ASSOCIATION (ProRodeo) is a proud sponsor of Miss Rodeo America. The ProRodeo sponsorship program includes hosting a luncheon during the annual pageant in Las Vegas. The program provides an important opportunity for ProRodeo committees and contract personnel to interact with the Miss Rodeo America organization. ProRodeo and Miss Rodeo American work cooperatively through numerous appearances throughout the United States, as well as offering financial assistance and in-kind services to Miss Rodeo America. Visitors of the Pro Rodeo Hall of Fame and Museum of the American Cowboy and Museum of the American Cowboy are also welcomed to learn about the history of Miss Rodeo America through a branded exhibit area. To keep current with the PRCA news subscribe to the ProRodeo Sports News!


Art of Aperture Photography is the Official Photographer of Miss Rodeo America. Established in 2013, Mara & Noah of Art of Aperture Photography are a mother-son duo, specializing in Graduates, Couples, and Rodeo Queens. They are a full service portrait studio located in historic Downtown Nampa, Idaho, and have been the Official Photographers for Miss Rodeo Idaho, Inc. since 2017. They have a fresh and modern take on Rodeo Queen portraiture, and always deliver a truly unique and memorable experience to each and every client.

Northern Chill Water

Created naturally by glaciers thousands of years ago, Northern Chill’s premium and naturally alkaline mineral spring water comes directly from a pristine aquifer located deep below the earth’s surface in Langlade County, Wisconsin. Within a quiet and quaint Northern Wisconsin town called, Polar, this serene, Northwoods location provides an undisturbed backdrop for our soft and satiny-smooth tasting water that is bottled right at the source in Polar, Wisconsin.

As a USA-based company, Northern Chill continues to become deeply rooted in our local, state, and national communities with a continued focus to grow and extend into a well-known nationwide brand. Our efforts are strengthened by focusing our stated and defined 4 Pillars of charitable emphasis – Military, Firefighters, Farmers & Ranchers, and Truckers. We are proud to honor these 4 Pillars and believe that these foundational pillars of America are worthy of continued support through our event sponsorships, give-back programs, water donations, as well as the varying fundraising events we host to donate to these important groups.

Northern Chill embraces our Work-Play-Hydrate motto, values quality, and above all, the hard-working, fun-loving people of America. America’s Water.

Of The West

Created in 2020, Of The Westt is a job platform solely dedicated to positions and employees in the agriculture and western industries. From farm, ranch, and equine jobs to careers in western sports, ag business, and everything in between, Of The West was built to change the way people find jobs and hire employees in the agriculture and western industries. They proudly serve members of the ag and western industries from coast to coast, in both the United States and Canada, offering job postings for entry-level internships all the way through advanced full-time employment opportunities. Whether you’re looking to fill a full-time position, needing to fill-in seasonal work, wanting to bring on a summer intern, or on the hunt for a contract or agency-based position—Of The West brings the people of the west together to strengthen our workforce and ensure that American agriculture and all aspects of the beloved western industries, are alive and well.

South Point Hotel & Casino

The South Point Hotel & Casino is the current host hotel of the Miss Rodeo America Pageant. Located on South Las Vegas Boulevard, the South Point is a prime location during the National Finals Rodeo for cowboys, cowgirls and rodeo fans. Hosting the nightly buckle presentations, live NFR viewing parties, the Miss Rodeo America Pageant, and the National Finals Breakaway Roping, the South Point is home to both cowboys and cowgirls!

Traction Financial

At Traction Financial Partners they believe they will significantly impact every life they touch. Their influence in the communities in which they work positively changes every client, vendor and team member by Traction Financial Partner's commitment to excellence. They desire that everyone in their organization thrives personally and professionally. Traction Financial Partners are a family that cares deeply for the people whom they serve.

Ingram Quarter Horses

Spur Cross Ranch, located in Gallatin Gateway, Montana, just outside of Bozeman, is the home of Ingram Quarter Horses. Ingram Quarter Horses has been breeding, raising and training quality American Quarter Horses for over 25 years and is dedicated to producing top quality horses with proven bloodlines. We currently breed to our own stallion, Peptoes, a red roan stallion by Peptoboonsmal, out of a producing daughter of the great Doc O’Lena. In addition to Peptoes, we breed to very select outside racing stallions such as Bodacious Dash, One Famous Eagle and Hez Our Secret. Our broodmares are individually selected based not only on their bloodlines, but their conformation, disposition, color and overall looks. All foals are mare-raised in the clear Montana blue sky and green grass pastures. The resulting offspring have been performers in a variety of areas including the show arena, cutting horse competitions, barrel racing and many solid ranch horses.

In addition to the quarter horses at Spur Cross Ranch, we also co-own Ruby Tuesday DNA, a broodmare by Peppy San Badger. Ruby Tuesday is a NCHA $200,000+ winner and dam of 33 foals, of which 19 are performers with earnings over $950,000. Ruby Tuesday DNA has produced performers sired by Dual Rey, High Brow Cat, Metallic Cat and other top stallions.

Corporate Partners

Professional Rodeo Cowboys Association
American Quarter Horse Association
Justin Boot Company
Montana Silversmiths
Boot Barn
Traction Financial
Greeley Hat Works
Landstrom's Black Hills Gold
Las Vegas Events
Circle Y
Art of Aperture Photography
BEX Sunglasses
Northern Chill
Of The West
Ingram Quarter Horses
South Point Hotel & Casino
  • Copyright ©2024, Miss Rodeo America. All Rights Reserved.
  • Follow us  
  • Follow on Facebook  
  • Follow on Twitter
  • Powered by  
Back to